When you want to capture the true customer experience, AMR interviewers become the customers and visit stores, banks and other establishments to evaluate the service received. The “visits” are completed systematically, asking the same questions of different agents, clerks, or salespeople. Immediately following the “visit,” the interviewer fills out a form evaluating the service.

“Advanced Marketing Research has delivered consistently outstanding survey and research work for us. From helping us refine questions for actionable results to providing a thorough and understandable presentation of the findings, their work has been invaluable for successful marketing decisions.”

Kent White
Regional Bank VP
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